Ramón Durán

Streamlining Professional Partnerships End-to-End Solutions for Providers and Companies

The client

Aytra

Aytra is a reliable platform to connect with service providers seamlessly. Aytra marketplace is designed to provide companies with end-to-end connectivity with the best service providers.

Skills

UX Research
UX Design
Visual Design
Information Architecture

Deliverables

Wireframes
Interactive Prototypes
Design System and UI Kit

Tools

Figma
Miro
Jira

Duration

10 months

Core Issue

Aytra aspired to develop a robust platform that bridges customers, clients, and large corporations with freelance service providers, startups, and small businesses. Additionally, they aimed to provide a suite of solutions to enhance business and service operations.

Problem statement

Define, Create, and Design the complete business flow encompassing the storefront, login and account creation processes, internal user platform, and back office to systematically track and gather all relevant data.

Role and contributions

As the Design Leader, collaborating closely with the CTO, my role extended to understanding the complete business flow and translating all intricate processes into intuitive screens and prototypes.

This project taught me how to transform robust and abstract ideas into user flows and screens, incorporating all the necessary information to foster business growth.